Description: Black and white flier to promote a Graduate Leadership Conference
Process: First I sketched out some of my ideas for this flier. Then using Adobe InDesign I began to put my ideas together. I went with a mostly black design to make it contrast a bit more in an attempt to draw attention. I used white and black boxes and frames to create repetition and flow. I emphasized one word in the title to create a focal point. I was given the image and all of the content of this flier. My assignment was merely to organize what I was given.
Message: I’m trying to reach out to all business minded graduates who want an opportunity to learn advanced leadership skills to be more competitive and valuable as an employee.
Audience: Graduates 22-30 years of age
Top thing I learned: The importance of paying attention to the little details of the project criteria.
Title Font Name and Category: BlairMdITC TT – Sans Serif
Copy Font Name and Category: American Typewriter – Slab Serif
Links to all images used in this project: