Project 2 Event Ad


  1. Description: This is an Ad for a made-up car show put on by Big Jud’s burger for the benefit of the Boise VA Hospital. This was for a class assignment just to practice creating ads/media using only Microsoft Word.
  2. Process (Programs, Tools, Skills, FOCUS principles): I used Microsoft Word’s Publisher setting to create the Ad. I took into account the use of a Triadic Color Scheme for this piece using the primary colors. The car was made to have a red hue to help the “classic” feel. What was able to be aligned was aligned as well.
  3. Message: The message was simple. I felt that a huge flashy ad wasn’t absolutely needed since my audience was the local populous of Rexburg, Idaho and maybe extending as far as Idaho Falls. The draw of the add is the classic car and those that would be interested in a car show would be drawn to to the Ad due to that car.
  4. Audience: Car enthusiasts. Also those that want to help the VA Hospital
  5. Color scheme and color names: Triadic Color Scheme featuring the primary colors. 
  6. Top Thing Learned: The proper use of colors
  7. Title Font Name & Category: Capitals “Sans Serif”
  8. Copy Font Name & Category: Big Caslon “Modern”
  9. Scanned images used, sources, original sizes, location of scanner used: The car was a scanned image from a Hot Rod magazine. The scanner was in the McKay Library.

2 thoughts on “Project 2 Event Ad

  1. I love the way you used a color scheme based on the picture you used. I think you have a nice amount of negative space – it makes it so it’s not too crowded but not empty at the same time. I like how you found two fonts from two different categories that complement each other so well. They look like they were made to be used together. Here’s a flier you should check out:

    He, too, did a great job of using the color scheme in the photo he chose.


  2. Adam, I really like the style that you have here. The shadow of the car and the way that the background looks like a light is great! I calls the attention. I also think that the border that you have looks great all around really kinda ties it all together. The idea was great, the image rocks and you did a great job!

    Here is a blog that I really liked! Check it out!


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