Matching letterhead and business card designed using a personally created logo.
Process (Programs, Tools, Skills): First I created the logo to represent myself. I went with the series of graduated circles to signify movement and multiple entities coming together. The “A” like symbol in the center is for my name. I created the circle design by manipulating a normal circle to gradually get thinner towards one point on the circle. I then copied and rotated this design to get the interlocking circle design you see here. Then using 5 overlapping triangles I made the “A” design in the center.
I then just took this design and placed it throughout the card designs and the letter head adding the necessary contact information. The back of the business was the only place where I changed the design by converting it to a greyscale image to better contrast on the black background.
Programs/Tools Used: Adobe Illustrator & InDesign
Message: Adam Jackson is a specialist in the field of public relations and is professional is his interactions with clients and employers
Audience: Anyone in need of a public relations specialist
Top things learned: How to use Adobe Illustrator in combination with Adobe InDesign
Color scheme: Monochromatic and color names: Blue
Title Font Name & Category: BlairMdITC TT – Sans Serif
Copy Font Name & Category: Bodoni Twelve ITC – Oldstyle